Industry News

Private Label Industry Preps For Second Annual Store Brands Month

National celebration in January highlights the quality, value and uniqueness of store brand products.

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By: Lianna Albrizio

Associate Editor

Promotional plans across all retail formats are underway for the second annual national Store Brands Month in January 2026. Retailers, manufacturers and service providers are developing engaging in-store events and social media content to promote the quality, value and uniqueness of private label products directly to consumers. The Store Brands Month committee has met to outline strategies. Store Brands Month is a month-long celebration to increase consumer attention to the positive attrib...

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